Want to Reach Insurance People? Here's How
Insurance is huge money.
Like, really huge. We're talking $182 billion in America alone. That's a lot of cash flowing around. Plus there's over 900,000 insurance agents working right now.
If you're trying to sell stuff to insurance people, that's a ton of potential customers.
But here's the thing. Getting to these people isn't easy. Insurance agents are super busy. They're always meeting clients. Dealing with claims. Trying to grow their business. They're not sitting around waiting for your sales email.
So how do you reach them?
Well, you could try an insurance agency email list. But here's what sucks - most of these lists are garbage. Really bad. Some are old. Some have wrong info. Many just give you bounced emails and headaches.
I've seen companies blow thousands on crappy lists. It's not pretty.
The companies that win? They get that insurance people are different. Way different.
This guide shows you everything about insurance agency email lists. How to find good ones. How to use them right. Plus some new tricks that might change everything.
What's an Insurance Email List?
Good question.
An insurance agency email list is just a big list of contact info for insurance people. Email addresses. Names. Phone numbers. Company stuff. All the details you need to reach the people who make decisions.
But insurance isn't like other businesses. These people deal with money. Lots of rules. They don't trust random emails. And they shouldn't.
Different Types of Insurance People
Independent Agents work with lots of companies. They're like small business owners. Always looking for tools to help them grow.
Captive Agents work for just one company. Like State Farm people. They can't sell everything, but they often have money to spend on stuff.
Insurance Brokers handle big business accounts. Complex stuff. They need fancy tools for managing risks and clients.
Agency Owners are the bosses. They have the money. They can say yes to your product. They care about making more money and beating competitors.
Why Email Lists Matter
Here's something crazy. Insurance ads on Google cost over $50 per click. Some cost way more.
Fifty bucks. For one click. That might not even buy anything.
Email is way cheaper. Plus, insurance people check email all the time. It's how they talk to clients and other businesses.
You just need to get past their spam filters with something good.
The Numbers Are Crazy
Let me show you some numbers.
The US insurance business went from $140 billion in 2011 to almost $182 billion now. That's huge growth. Lots of money moving around.
More numbers:
- 902,500 life and health insurance agents in America
- 686,300 property and car insurance agents working
- Average agent makes about $52,000 a year
- Insurance companies spend over $15 billion on marketing every year
- Only 26% of agents do email marketing well
That last one is big. Most insurance agents suck at email marketing. Which means huge opportunity if you can help them or sell to them.
Build Your Own List or Buy One?
You need to reach insurance people. Three ways to do it.
Build your own list. Buy one. Or use some new methods most people don't know about.
Building Your Own
This is like building your own car. You could do it, but why?
Good stuff: You control everything. Don't share with competitors. You know where every contact came from.
Bad stuff: Takes forever. Studies show it takes 6-8 hours to find and check just 100 good insurance contacts. At $25 per hour, you're paying $1.50-2.00 per contact just for time.
Plus legal stuff. Checking emails work. Keeping everything updated. It adds up fast.
Buying Lists
Most companies do this. Makes sense. The hard work is already done.
Cost: Good providers charge 3-7 cents per contact. So 10,000 good insurance contacts costs about $300-700.
Problem: Some lists are fresh. Others are old. Really old. Like "this person retired years ago" old.
Live Data Scraping
This is where it gets cool.
What if you could get fresh contact info straight from Google Maps and business websites? Instead of buying old lists?
That's what Scrap.io does. When an insurance agency updates their Google listing or website, you can get that info right away. Fresh contacts from yesterday, not months ago.
Why this is different:
- Always fresh: No more wondering if emails work
- Smart filters: Want agencies with bad reviews who need help? Or ones with emails but no Instagram? You can find exactly that
- Huge scale: 10,000 leads for about $50, works in 195 countries and 4,000+ business types
- Super easy: Get all insurance agencies in Dallas, Texas, or the whole US in two clicks
Legal stuff: You're only getting info businesses put online themselves. 100% legal.
What Makes Good Email Lists
Whether you buy or build, here's what you need:
Fresh, Right Info
Insurance changes fast. Agents switch companies. Start new ones. Retire. Good lists should be 90% right, updated often.
Warning: Anyone saying 100% accuracy is lying.
Good Filters
Not all insurance people are the same. You want to pick by:
- Insurance type: Life, car, business, health
- Location: State, city, zip code
- Company size: One person vs big agencies
- Experience: New vs old pros
- Tech use: Modern vs old school
Complete Info
Email addresses are just the start. Good lists have:
- Names and job titles
- Company names
- Phone numbers
- Business addresses
- Website links
- Social media
This extra stuff helps you reach people different ways.
Legal Stuff (Don't Skip)
Insurance has lots of rules. These people are super careful about privacy.
Email Rules
Every email needs:
- Clear, honest subject line
- Your business address
- Easy unsubscribe button
- Who's sending it
If someone wants to unsubscribe, do it right away. Insurance people remember and talk to each other.
International Rules
If you're targeting other countries, there are more rules. Best approach: Only use info businesses made public.
Another plus for live scraping - you're only getting stuff companies put online themselves.
What Lists Actually Cost
Good business insurance email lists cost:
- Regular providers: 3-7 cents per contact
- Fancy providers: 10-20 cents per contact
- Live scraping: About 0.5 cents per contact
Sounds like a lot? Google Ads for insurance cost $50+ per click.
Don't just look at price per contact. Think about fresh data, accuracy, time saved.
Targeting That Works
Most people treat all insurance pros the same. Big mistake.
Location Targeting
Insurance is often local. A broker in Miami deals with different stuff than one in Minneapolis.
Target by:
- Weather: Florida handles hurricane insurance, California handles earthquake insurance
- State rules: Different licensing in each state
- Money stuff: Growing areas vs struggling areas
Type Targeting
Business insurance agents have bigger budgets and complex needs. Good targets for risk software, client systems, training.
Personal insurance agents focus on volume and speed. They need lead tools, quote software, customer service stuff.
Email Marketing That Works
Insurance people are smart, busy, and don't trust much.
Subject Lines That Get Opened
Good: "New Texas rule affects 80% of agencies"
Bad: "Amazing solution changes everything!"
Insurance people want facts, not hype. Use real numbers, mention actual rules, talk about real problems.
Make It Personal
Use more than just their name. Mention their state's rules. Recent changes in their area. Problems their type of agency faces.
When to Send
Insurance agents work weird hours. Early mornings. Evenings. Weekends when clients are free. Test different times.
Other Ways Besides Email Lists
Sometimes the best list is one you don't buy.
Conference Lists
Insurance conferences sell lists of who came. These people already showed interest in new stuff.
Social Media
LinkedIn works great for insurance people. You can target by job, company size, specific companies.
Content Marketing
Make useful stuff and let insurance people sign up themselves. Better quality leads.
How to Measure Success
Compare your campaigns to these numbers:
- Open rates: 18-25% for business insurance
- Click rates: 2-4%
- Conversion rates: 1-3%
- List growth: 2-5% each month
But what really matters: Are you getting good leads that become customers?
What's Coming
Insurance is changing fast. New tech companies shaking things up. AI doing more work. Customers wanting more.
Insurance people need help with:
- Competing with tech companies
- Automating boring tasks
- Making customers happier
- Following new rules
Common Questions
How much do insurance email lists cost?
Good lists cost 3-7 cents per contact through regular companies. Live scraping like Scrap.io costs way less - about 0.5 cents per contact, with 10,000 leads costing about $50.
Is it legal to use insurance email lists?
Yes, if you do it right. Follow email rules, include unsubscribe buttons, honor requests right away. Using public info is totally legal.
How often should lists be updated?
At least every few months. Insurance has lots of job changes - agents switch companies or start their own all the time. Monthly updates are better. Live scraping gives you real-time fresh info.
Can I target by type or location?
Yes. Good lists let you filter by insurance type, location, company size, years in business. This targeting makes response rates way better.
What info comes with lists?
Complete lists have email addresses, names, job titles, company names, phone numbers, business addresses, website links, sometimes social media.
How do I know if a list is good?
Look for 90%+ accuracy promises, recent updates, sample records to check, clear info about where data comes from. Avoid companies making crazy promises.
What response rates should I expect?
Industry numbers show 18-25% open rates and 2-4% click rates for business insurance marketing. Targeted campaigns with good content can do way better.
One big list or several small ones?
Small targeted lists usually work better. Separate lists for business vs personal insurance agents, or different areas, let you make messages more personal.
Bottom Line
Insurance is huge opportunity. $182 billion market. Hundreds of thousands of people who need tools and services to stay competitive.
But reaching them takes more than sending generic emails to old lists.
Whether you buy regular lists, build your own, or use modern scraping like Scrap.io, success comes down to three things:
- Good data: Fresh, right contacts that reach decision makers
- Good messages: Content that talks about real problems
- Smart targeting: Knowing the insurance market isn't all the same
Insurance people are busy and value their time. They need real solutions to real problems.
Start small. Focus on business agencies in your area, or personal agents who might like your solution. Test messages. Check results. Do more of what works.
In a business where Google clicks cost $50+ each, email marketing is cheap relationship building that pays off for years.
Ready to connect with insurance people? Start with good data and good messages. The insurance market is waiting.
Generate a list of insurance agency with Scrap.io
