Articles » Warm Outreach Course » 1. Introduction to the Warm Outreach Course

On paper, cold-mailing seems like a genius B2B solution.

It’s cheap,


And when I look at the vast majority of messages I get,

Most people seem to think you just load up an email marketing software with a slightly personalized message,

And then wait for the sales to roll in!

But that doesn’t work (at least not nearly as well as what I’m about to show you)!

Because that’s not real cold-mailing.

Actually, the term “cold-mailing” is so misunderstood that I prefer to call it “Warm Outreach”. To me, it’s the art of individually reaching out via email to spark a conversation, which is an essential step for any conversion.

A personalized approach, warm and focused on human interaction… just like face-to-face prospecting.

And this is exactly the system we use to promote (using lists generated by the tool).

In practice:

A customization designed from the start of audience creation, even if it means manually adding certain elements to create individualized messages!

A series of messages (segmented and tailored to interactions),

A conversational funnel,

Max 250 messages per day (per campaign).

Many have asked us about it, so I’ve decided to break down this entire system and turn it into a video program to help our clients get better results from their email prospecting.

I’ll show you how to create a system that gets us 10 qualified leads ready to chat every morning in our inbox, and how you can set it up too.

Next videos :

  1. Intro
  2. Define Your Goals
  3. Your Target
  4. Conversations vs Conversions
  5. Create your Prospection files
  6. Personalize your Messages
  7. Personalize your Icebreakers
  8. Templates
  9. Titles
  10. Sequences
  11. Checklist