Wasting money sucks. And that's exactly what Alex Hormozi would tell you if you're not using effective local lead generation strategies the right way.
Alex Hormozi is known for his business content.
But here's what most people don't know - he turned $50,000 in debt into a $100 million net worth. And it wasn't thanks to his videos, but rather thanks to his proven business prospecting and company acquisition approach. His job? He invests in and scales a portfolio of companies with a minimum of $5 million in annual revenue.
But before thinking about hitting seven figures in revenue, you first need to get your initial clients through smart lead generation strategies. So where do you start?
Today we're going to see how to prospect local businesses like Alex Hormozi using his proven cold outreach methods.
Table of Contents
- Alex Hormozi's Four Core Prospecting Techniques
- What Exactly Is a Lead in Local Business Lead Generation?
- The Google Maps Goldmine for Local Lead Generation
- Crafting Your Prospecting Message Strategy
- The ACA Method: What to Say When They Respond
- Alex Hormozi's Unique Selling Approach
- Real Examples from Alex Hormozi's Prospecting Playbook
- Hormozi vs Traditional Prospecting: What Actually Works
- Your Daily Prospecting Action Plan
- Common Prospecting Roadblocks & Hormozi's Solutions
- Advanced Hormozi Techniques for 2025
- Using Multiple Platforms for Maximum Lead Generation Impact
Understanding Alex Hormozi's Four Core Prospecting Techniques
When we talk about sales prospecting, we forget that it encompasses a lot. There are four types of prospecting - what Alex Hormozi calls the "Core Four" prospecting techniques:
- Warm outreach
- Cold outreach
- Free content
- Unpaid ads
That's the method, the engine. And for the matching work, you also need fuel - those are your leads.
What Exactly Is a Lead in Local Business Lead Generation?
But what is a lead? A lead is a person you can contact. Simple.
And the goal of prospecting strategies? It's to turn a lead into an engaged lead - that is, a lead who has shown interest in your product.
Create a list and choose your platform. That's usually where we start. For local business lead generation, cold outreach is typically the go-to approach. As for the platform, we have plenty of outreach strategies: email, phone, social media, address.
"But François, I Don't Have a List of Prospects!"
What do I do? According to Alex Hormozi, we all already have a list of leads, even without realizing it. Our contacts, our emails, our followers - all of these are leads. Remember the definition.
But are these good leads for local businesses? Not necessarily. And even if you had a few interesting contacts, Alex Hormozi advises contacting 100 people every day. You will quickly run out of contacts.
But then, which platform could be big enough to help us with this task?
The Google Maps Goldmine for Local Lead Generation
What if it were Google Maps? After all, all local businesses are listed there, and there is enough data to personalize our messages for effective local lead generation.
And to get our list, it couldn't be simpler. We just go to Scrap.io.
Scrap.io is the ultimate tool for scraping Google Maps data for lead generation for local businesses. By inserting a category and a location, we have access to our data. And by clicking the link in the description, we have access to our first 100 leads free of charge.
For a complete technical guide on extracting business data from Google Maps, check out our comprehensive Google Maps scraping guide that covers API usage and review extraction techniques.
Crafting Your Prospecting Message Strategy
Now that everything is in place, what message should I send? We will provide some examples later, but the most important thing, as always, is personalization. It takes two extra minutes to type the business or contact name, and it makes it feel authentic.
Bonus with Google Maps: you can even segment more easily. There is a characteristics column that shows the business features found in the About tab - a rather interesting distinguishing factor for targeting your local business outreach.
The ACA Method: What to Say When They Respond
Okay, now we have received a response to our message. Same question: what do we say next?
According to Alex Hormozi, you should follow the ACA method - one of the most effective cold outreach techniques:
- A for Acknowledge
- C for Compliment
- A for Ask
The first A is acknowledging something specific about the lead. Example: "Cool, my dad is also an accountant."
The C is a compliment related to the fact: "You must be very detail-oriented."
The compliment should be sincere and subtle. The goal is not to flatter excessively.
The last A is a question that transitions from the compliment to what you are selling: "Does sitting all day prevent you from exercising?" - in this example, if you are in the fitness industry.
Alex Hormozi's Unique Selling Approach
Finally, the moment comes to present your offer. Alex Hormozi's approach is quite unique. He suggests selling indirectly.
Instead of saying "buy my products," he will say: "Do you know anyone who is facing [problem] and looking to achieve [results] within [time]?"
If the lead is personally interested, he will let you know. And if he knows someone, you have gained free social proof: "Hello, I'm reaching you on behalf of so-and-so."
Real Examples from Alex Hormozi's Prospecting Playbook
To wrap up this video, let's look at a few examples given by Alex Hormozi. Note that they should be taken for what they are - examples of proven cold email prospecting and sales outreach methods.
Phone Prospecting Techniques
When prospecting local businesses, the most common contact method is by phone. A good idea is to leave a message on the voicemail:
"Hi [first name], it's [your name]. I'm calling in reference to [your competitor]. Please give me a call back at [number]."
So if you are contacting Adidas: "Hi John, it's François. I'm calling in reference to Nike. Please give me a call back at 0642 582 62."
You have noticed it here - the element of curiosity is very strong. Your current client is also your contact's competitor.
For more detailed scripts and techniques on how to introduce yourself in a cold call, including proven opening lines that get responses, check out our comprehensive cold calling guide.
Email Example
Subject: "I'm watching you"
"Hi [name],
I was checking out your site and noticed a cool opportunity with your email setup. Didn't want to overload you with a long email, so I put together a short video to show you exactly what I found that might double your email revenue.
Do you have 15 minutes in the next couple of days to discuss this? Let me know."
And here, our question also serves as a CTA. We are not selling directly - we are suggesting a call beforehand.
For comprehensive strategies on building relationships through email, explore our guide on cold email outreach strategies for lead generation, which covers advanced techniques for converting prospects into clients.
Social Media Direct Message
And my favorite - an example of a direct message made possible because usually on social media, we have access to more information about the business activity:
"Are you still looking to [plus activity]?"
For example:
- "Are you still looking to get more leads?"
- "Are you still looking to boost your LinkedIn profile?"
- "Are you still looking to get more reviews?"
The "still" is optional if the lead is cold. That's it, and it works because it encourages the lead to engage in the conversation.
Hormozi vs Traditional Prospecting: What Actually Works
Now, here's what most people don't understand about Alex Hormozi's approach. It's completely different from what everyone else teaches. Let me break this down for you:
Traditional prospecting is all about pitching immediately. You get someone on the phone, and boom - you're talking about your services. But Hormozi? He does the opposite.
Traditional approach: "Hi, I'm calling because I can help you get more customers..."
Hormozi's method: "Hi, I noticed you're an accountant. You must be very detail-oriented. Does sitting all day prevent you from exercising?"
See the difference? Traditional prospecting feels like a sales call. Hormozi's approach feels like a conversation.
Here's why this matters:
When you use traditional methods, people's guard goes up immediately. They know you're trying to sell them something. But with the ACA method, they're actually curious about where you're going with this.
Traditional: Generic mass emails to 1,000 people
Hormozi: Personalized messages to 100 people with 3x higher response rates
Traditional: "Here's what my product does..."
Hormozi: "Do you know anyone who is facing this problem?"
The indirect approach is genius because if they're personally interested, they'll tell you. And if they know someone, you've just gained social proof for your next conversation.
Your Daily Prospecting Action Plan
Alright, so you understand the theory. But how do you actually implement this? Alex Hormozi is very specific about his daily routine, and here's what it looks like:
Morning Setup (15 minutes):
- Export 50 new leads from Scrap.io or your Google Maps research
- Pick 5 prospects and spend 2-3 minutes researching each one
- Prepare your ACA talking points based on what you found
Active Prospecting Block (2 hours):
- 20 phone calls using Hormozi's voicemail scripts
- 15 personalized emails with curiosity-based subject lines
- 10 social media messages (LinkedIn, Facebook, Instagram)
- 5 follow-up messages to people who responded previously
End-of-Day Review (10 minutes):
- Log everything that happened in your system
- Schedule follow-ups for people who showed interest
- Plan tomorrow's target list
The key is consistency. As François mentioned in the video, Alex Hormozi recommends contacting 100 people every day. That might sound like a lot, but when you break it down like this, it's totally manageable.
Here's the math that makes this work:
- 100 prospects contacted daily
- 3-5% response rate = 3-5 responses per day
- 30% of responses are qualified = 1-2 qualified leads daily
- 10% close rate = 3-6 new clients per month
That's how you build a business.
Common Prospecting Roadblocks & Hormozi's Solutions
Let me tell you about the problems everyone runs into, and how Alex Hormozi actually solves them:
"I don't have time to contact 100 people every day"
Look, this is what everyone says. But Hormozi's solution is simple - batch your activities. Don't switch between calling and emailing. Do all your calls in one block, all your emails in another block. You can make 20 calls in 45 minutes if you're focused.
"My response rates are terrible"
This usually means you're not personalizing enough. Hormozi spends those extra two minutes per prospect because it matters. When someone sees you actually looked at their business, they respond. Generic messages get ignored.
"I don't know what to say when they answer"
Here's Hormozi's framework: Problem + Question. "Are you still looking to [achieve X]?" or "Do you know anyone who is facing [problem Y]?" Keep it simple.
"People don't want to be sold to"
Exactly! That's why Hormozi doesn't sell. He asks questions. He builds curiosity. The indirect approach means they never feel like you're pushing something on them.
"I'm afraid of rejection"
Here's the thing - with Hormozi's method, you don't get rejected the same way. You're not asking them to buy anything. You're asking if they know someone with a problem. Much easier to handle psychologically.
The secret is that most people overcomplicate this stuff. Hormozi keeps it simple, and that's why it works.
Advanced Hormozi Techniques for 2025
Now, here are some advanced techniques that Alex Hormozi uses but doesn't talk about as much. These are the strategies that really separate the beginners from the pros:
The "Competitor Reference" Method
This one is brilliant. Instead of cold calling, you reference their competition:
"Hi [Name], I was just helping [competitor] with [specific result]. I noticed your business has [similar challenge]. Are you interested in hearing how we solved it?"
The psychology here is powerful. They immediately want to know what their competitor is doing, and they don't want to fall behind.
The "Local Authority" Approach
This is perfect for local business prospecting:
"Hi [Name], I've been working with several [industry] businesses here in [location]. I've noticed a common trend that's costing businesses like yours around $X per month. Mind if I share what I've learned?"
You're positioning yourself as the local expert who understands their specific market.
The "Scarcity + Social Proof" Combo
"Hi [Name], I only work with 3 businesses per quarter in [location]. Currently helping [type of business 1] and [type of business 2]. Do you know any [their industry] owners who might benefit from [specific outcome]?"
This creates scarcity (limited availability) while using social proof (other businesses) and the indirect approach (asking for referrals).
The "Google Maps Insight" Technique
Since you're using Google Maps data from tools like Scrap.io, you have unique insights:
"Hi [Name], I was reviewing local [industry] businesses on Google Maps and noticed you have [specific detail from their listing]. Most businesses in your industry struggle with [common problem]. Have you found a solution for [specific challenge]?"
This shows you've done your homework and aren't just mass-messaging everyone.
The ACA Method Sales Technique for Follow-ups
The ACA method isn't just for first contact. You can use it for follow-ups too:
Acknowledge: "I know you mentioned you were busy when we last spoke..."
Compliment: "...which makes sense because successful business owners like you always are."
Ask: "Have you had a chance to think about [previous topic], or should I follow up next month?"
These advanced techniques work because they combine Hormozi's psychology principles with practical cold outreach local businesses tips that actually get responses.
Using Multiple Platforms for Maximum Lead Generation Impact
We have seen a few examples here, but what works best is using multiple platforms to increase our chances for local lead generation. And Scrap.io might help you with this task.
We have said it before: you can retrieve phone numbers on Google Maps, but you can also get websites. And based on these websites, there is a chance to get emails and social networks for comprehensive business prospecting.
Learn the step-by-step process of finding email addresses from Google Maps to maximize your contact information extraction and build comprehensive prospect profiles.
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The Bottom Line: Why Hormozi's Methods Work in 2025
Here's what you need to remember: Alex Hormozi didn't build a $100 million empire by accident. His local lead generation approach works because it's based on genuine human psychology, not pushy sales tactics.
The combination of Google Maps prospecting, the ACA method, and consistent daily outreach creates a system that generates predictable results. When you implement his alex hormozi prospecting script techniques with tools like Scrap.io, you're not just hoping for leads - you're creating a reliable pipeline.
The key to successful local business prospecting isn't just having the right tools - it's about authentic personalization, strategic curiosity, and leveraging the massive database that's been hiding in plain sight on Google Maps. Alex Hormozi's prospecting strategies work because they focus on building genuine connections while using systematic approaches to scale your outreach strategies.
Ready to implement these strategies? Start with Scrap.io's free 100 leads and begin your journey toward building the kind of systematic local lead generation machine that Alex Hormozi himself would approve of.
About Scrap.io: Scrap.io is the ultimate solution for local lead generation, allowing real-time extraction of business data from Google Maps. With over 200 million establishments indexed and the ability to process 5,000 queries per minute, it's the only solution that lets you extract all Google Maps listings at a country scale in just two clicks, without any coding required. This google maps lead generation tool integrates perfectly with Alex Hormozi's systematic approach to local business lead generation.
Frequently Asked Questions About Local Lead Generation
What is local lead generation?
Local lead generation is a marketing strategy focused on attracting potential customers within a specific geographic area. As Alex Hormozi demonstrates, it involves using various techniques like Google Maps prospecting, the ACA method, and personalized outreach to connect with businesses and individuals in close proximity to your business.
What is the ACA method in sales?
The ACA method is Alex Hormozi's three-step prospecting technique: Acknowledge something specific about the prospect, offer a sincere Compliment related to that fact, then Ask a transitional question that connects to your offer. This method builds rapport before presenting solutions and increases response rates significantly compared to direct pitching.
How many prospects should you contact daily?
According to Alex Hormozi, successful local lead generation requires contacting 100 prospects daily. This includes 20 phone calls, 15 emails, 10 social media outreaches, and 5 follow-ups to maintain consistent pipeline growth. This systematic approach ensures you have enough activity to generate 3-6 new clients per month.
How to prospect local businesses in 2025?
How to prospect local businesses 2025 involves combining Alex Hormozi's proven methods with modern tools. Start with Google Maps prospecting using tools like Scrap.io, implement the ACA method for authentic conversations, use indirect selling approaches, and maintain consistent daily outreach across multiple platforms while focusing on personalization over volume.
Is local lead generation profitable?
Yes, local lead generation can be very profitable when done correctly. Alex Hormozi's success - turning $50,000 in debt into $100 million net worth - proves that strategic prospecting works. The key is finding the right balance between your cost to acquire leads and the price you can charge for your services.
What is the fastest way to generate leads for local businesses?
According to Alex Hormozi, the fastest approach combines multiple strategies: using Google Maps for prospecting (tools like Scrap.io can give you 100 free leads), implementing the ACA method for responses, and maintaining consistent daily outreach to 100 prospects. Cold outreach through phone, email, and social media yields the quickest results.
Important note: Before starting any cold outreach campaign, ensure you understand the legal requirements. Learn about cold emailing compliance and anti-spam regulations to keep your prospecting efforts both effective and legal.
What makes a good Alex Hormozi prospecting script?
A good Alex Hormozi prospecting script follows the ACA framework and uses indirect questioning. Instead of pitching immediately, ask: "Do you know anyone who is facing [problem] and looking to achieve [results] within [time]?" This approach creates curiosity while allowing prospects to self-identify their interest without feeling pressured.
How much should you expect to spend on lead generation?
While costs vary widely depending on your approach, Alex Hormozi emphasizes that local lead generation can be very cost-effective. Using free tools like Google Maps and Scrap.io's free tier (100 leads) can minimize initial costs. The investment is primarily your time for personalization and consistent outreach.
Why is Google Maps so effective for local business prospecting?
Google Maps contains comprehensive data for all local businesses, including contact information, business features, and customer reviews. This allows for highly personalized outreach strategies. As demonstrated in the video, you can even segment prospects based on characteristics found in their Google Maps profiles, making it the ultimate google maps lead generation tool.
What are the best cold outreach local businesses tips?
The best cold outreach local businesses tips from Alex Hormozi include: spend 2-3 minutes researching each prospect, use the competitor reference method, implement the ACA framework, ask indirect questions instead of direct pitching, use multiple platforms simultaneously, and maintain consistency with 100 daily contacts. Always personalize based on specific business details you can observe.